In our Ask a Recruiter feature, a member of specialist team tackles a topic relating to attraction, recruitment and retention.
In this edition, Associate Consultant Alex Mason gives his advice to a law firm looking for to make the most of their awards and accreditations when it comes to honing (and promoting) their employer brand.
“Several of our lawyers have been shortlisted in the legal category at regional business awards, and we’ve moved up in the Legal 500 too this year.
How can we effectively use these awards, industry rankings, as well as our employee testimonials to enhance our employer brand and attract top legal talent in a competitive market?”
Being shortlisted for an award or being recognised in the Legal 500, The Times Best Law Firms or Chambers & Partners is a significant milestone that highlights your firm’s strengths and sets you apart from the competition. These accolades, along with employee testimonials, can be powerful tools to enhance your employer brand and attract top legal talent.
Here’s how your firm can make the most of these opportunities:
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Share the News Widely
Recognition is something to celebrate, so make sure your success is visible. Announce the achievement on your website, social media, and internal communication channels. Include it in email signatures, recruitment materials, and job adverts. Sharing your success reinforces your reputation and helps prospective candidates see your firm as an exciting place to work.
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Highlight What Makes You Unique
Awards often recognise specific aspects of a firm’s success, such as innovation, client service, or workplace culture. Use your accolade to showcase these qualities and reflect on what sets your firm apart. Whether it’s your people-first culture or exceptional client care, align the recognition with your values to strengthen your employer brand.
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Use Employee Testimonials to Add Authenticity
Employee testimonials provide a personal and authentic insight into your firm’s culture. Encourage team members to share their experiences about what they love most about working with you. Use these testimonials across your careers page, social media, and recruitment campaigns to give potential candidates a real sense of what they can expect.
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Make Recognition Part of Your Recruitment Strategy
Incorporate your accolades into your recruitment efforts. Mention them during interviews, highlight them in job descriptions, and use them to attract attention at career fairs. Awards and rankings reassure candidates that your firm is well-respected, successful, and a great place to build their careers.
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Engage Your Employees as Advocates
Your employees are your best ambassadors. Share the recognition internally and encourage your team to celebrate and promote the success on platforms like LinkedIn. Employee advocacy adds a personal touch and helps amplify the impact of your achievements in a genuine way.
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Create Compelling Content
Turn your achievements into engaging content that resonates with your audience. Share stories about the journey to your recognition, the initiatives that earned you the award, or the values that underpin your success. Blogs, videos, and social media posts showcasing your firm’s culture and accomplishments can inspire both candidates and clients.
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Track and Reflect on Impact
Monitor how these efforts influence your recruitment and retention metrics. Are you attracting more applicants? Are candidates mentioning your recognition? Gathering feedback and data will help you refine your strategy and continue building on your successes.
Awards, rankings, and testimonials are invaluable tools for enhancing your employer brand and standing out in the competitive legal market. By celebrating your achievements and leveraging them effectively, your firm can attract and retain the talented individuals who will drive your success forward.
Looking for more advice?
If you’d like tailored advice on employer branding or need help refining your Employer Value Proposition (EVP), get in touch with us at Realm. Our team specialises in helping law firms showcase their strengths and build brands that attract top legal talent. Let us help you stand out.
