In today’s legal market, standing out as an employer of choice is key to attracting and retaining the right lawyers. A well-defined Employee Value Proposition (EVP) helps law firms communicate what makes them a great place to work—clearly, confidently, and consistently.
Our EVP Consultancy & Marketing service is designed to help you uncover what truly sets your firm apart and bring it to life through messaging and content that resonates with the lawyers you want to attract—and keep.
What the service includes:
- A discovery session to explore your firm’s culture, values, team dynamics and long-term goals
- Support to define your EVP in a way that reflects your people and positioning
- Clear messaging that helps you attract the right lawyers—and deter the wrong ones
- Bespoke content to bring your EVP to life and showcase your firm’s culture
- Strategic advice on how to embed and communicate your EVP across your recruitment touchpoints
- We’ll help you create an authentic, insight-driven EVP that speaks to the lawyers who’ll thrive at your firm—supporting better hires, stronger engagement, and longer-term retention.
Why it matters:
- Builds a strong employer brand that sets you apart in a competitive market
- Helps attract lawyers who align with your culture and goals
- Improves retention by reinforcing what keeps your team happy and motivated
- Reduces hiring costs by ensuring better-fit, longer-staying hires
Best suited to:
Small to mid-sized law firms who want to attract, recruit and retain the right lawyers by showcasing what makes their firm a great place to work.