In a market where pay and flexibility have become the norm; law firms need a more meaningful way to stand out. That’s where your Employer Value Proposition (EVP) comes in – the foundation of your reputation as an employer and the clearest signal of why a lawyer should choose your firm over another.
An EVP is more than a recruitment slogan. It’s the lived experience of your people, expressed through what you promise, how you behave and what you deliver. Realm’s Legal Talent Report 2025 shows that the firms excelling in both attraction and retention are those who’ve taken the time to define and communicate their EVP authentically.
Pay and flexibility are the baseline
The data speaks for itself: 64% of lawyers stay because of flexibility and location, and 59% because of pay. These are essential but expected. In 2025, lawyers are looking for something deeper – the chance to grow, to feel respected, and to be part of a culture that aligns with their values.
Engagement is the hidden differentiator
Only 36% of lawyers explicitly cited engagement as a reason they stay, but the open responses tell a richer story. Lawyers talked about support, team culture and respect – all indicators of an engaged, high-trust environment. Engagement might not show up in headline stats, but it’s the invisible thread linking retention, productivity and performance.
EVPs that work are built on truth, not marketing
A powerful EVP doesn’t require extravagant benefits or buzzwords – it requires honesty. Lawyers are increasingly selective and can spot inauthenticity a mile away. The most compelling EVPs are rooted in what’s already strong about your culture and honest about what’s still improving.
Start by listening; run engagement surveys, stay interviews or focus groups. Identify your firm’s genuine strengths and unique appeal. Then, make sure your policies, communications and leadership reflect that message consistently.
The opportunity for firms
In an era of selective jobseekers, a well-defined EVP is your competitive edge. It doesn’t just help you attract the right lawyers – it ensures they stay, grow, and advocate for your firm.
Get in touch for a copy of our EVP guide and learn how to build a proposition that reflects who you are – and resonates with the lawyers you want to attract.
