In today’s legal market, where only 5% of legal professionals are actively seeking new roles, having a strong Employee Value Proposition (EVP) has never been more important. At Realm Recruit, we have witnessed firsthand how a compelling EVP can make all the difference when it comes to attracting, recruiting, and retaining the right people for your business.
Drawing on the findings from our 2024/25 annual report, here’s why it’s crucial to get your EVP right in this competitive landscape.
What is your Employee Value Proposition (EVP)?
Your Employee Value Proposition is the unique set of benefits and values your firm offers its employees in exchange for their skills, experience, and dedication. It’s the answer to the question: “Why should someone choose to join, stay, and grow with your firm over another?” Your EVP is more than just the salaries you offer; it includes everything from career progression opportunities, flexible working options, and firm culture to work-life balance and how employees are treated day to day.
Why Getting Your EVP Right Matters
In a market where just 5% of legal professionals are considering a move, standing out is essential. A strong EVP can be a key differentiator, helping your firm appeal not only to those actively looking but also to the 95% of passive candidates (those who are likely to be the people you’d most like to speak to) who could be swayed by a special opportunity.
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It’ll help you catch the interest of top candidates
Our research revealed that job security, pay, and a positive approach to wellbeing are the top priorities for legal professionals today. A well-crafted EVP that clearly communicates how your firm delivers on these priorities will help you attract high-quality candidates, even those who aren’t actively searching for new roles. For example, if your firm offers flexible working arrangements and a supportive culture, this should be the focus of your Employee Value Proposition and feature prominently in your recruitment process, discussions, and employer branding.
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You’ll recruit the right people
Recruitment isn’t just about filling roles; it’s about finding people who align with your firm’s mission and values. Your EVP should communicate your firm’s unique culture and what sets it apart. According to our report, 78% of lawyers think cultural fit is a major factor in their job satisfaction. By clearly defining and communicating your values, you’ll attract candidates who not only meet your technical requirements but also resonate with your firm’s ethos—making for a better long-term fit.
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You’ll retain the lawyers who can grow with your business
Attracting talent is one thing, but keeping them is another. The legal professionals we surveyed in our report identified “lack of career progression” as a key reason for leaving their current roles. A strong EVP that delivers on promises related to development and growth opportunities is essential for retaining top talent. Legal professionals are far more likely to stay with a firm that offers not just competitive pay but a clear path for advancement, professional growth, and a culture that values their contributions.
How to Build a Strong EVP
So, how can your firm develop a compelling EVP that stands out in today’s market?
Understand What Your Current Employees Value
Start by asking your team what they appreciate most about working for your firm. This feedback can guide you in building an EVP that resonates with both current and prospective employees.
Be Authentic
Your EVP should reflect the reality of working at your firm. Overpromising on work-life balance or career development can lead to dissatisfaction and higher turnover if the reality doesn’t match up.
Highlight What Sets You Apart
Whether it’s your flexible working arrangements, supportive leadership, or commitment to diversity and inclusion, make sure your EVP showcases what makes your firm unique and attractive.
Communicating Your EVP
Once you’ve built a strong EVP, it’s crucial to communicate it effectively throughout the recruitment and retention process. Your EVP should be clearly reflected in job descriptions, interviews, and your firm’s online presence. However, it’s not just about words—your EVP must be lived day-to-day, with your leadership team embodying these values and ensuring employees feel the benefits.
In a competitive market where few legal professionals are actively seeking new roles, getting your Employee Value Proposition right is essential. A strong, authentic EVP will help your firm attract the right people, align new hires with your firm’s values, and retain top talent by delivering on promises of career growth, work-life balance, and a positive culture.
At Realm Recruit, we work with law firms to help them refine their EVP and find the legal talent that’s the perfect fit for their business. If you’re looking to enhance your recruitment and retention strategies, get in touch—we’d be happy to help.
