In our Ask a Recruiter feature, a member of our specialist team will tackle a topic relating to attraction, recruitment and retention.
This month, Consultant Bill Szajna-Hopgood gives his advice to a law firm struggling to sell its fantastic culture during the recruitment process.
We’re really proud of the culture at our firm and it’s one the main reasons why our staff enjoy working there so much.
However, we’re finding it tricky to properly communicate this during the recruitment process to prospective employees – do you have any advice?
You’re not alone – according to our 2023/24 state-of-the-market research, 86% of law firms say they believe their culture is a key employer USP. Communicating what it is about your culture that differentiates you from other firms can be difficult because it’s not until you are part of a business that you truly know what’s like to work there.
However, the key to effectively communicating your culture to prospective employees lies in transparency and authenticity. Begin by articulating your firm’s values, mission, and work ethics clearly on your website, in your job descriptions and your conversations with your recruitment partner.
Real-life instances resonate better with people, so highlight stories or examples that demonstrate your culture in action. For instance, maybe you regularly welcome feedback and input from the wider team, offer enhanced parental leave or holiday or operate a four-day working week?
During interviews, make sure you include a discussion about your culture and mention the examples above. If possible, provide candidates with an opportunity to interact with members of your team or offer a tour of your office after an interview.
Remember that your employees are your best ambassadors. Ask them what they like about working at your firm and share their views in engaging content that will help strengthen your employer brand online. Producing a ‘behind-the-scenes glimpse’ of what your business is like day-to-day is also a great way of showcasing your culture. Video content is a fantastic medium for this from an engagement point of view and will allow your lawyers to communicate their personalities and tell your firm’s story more authentically.
Interested in learning more?
At Realm, we’re more than just recruiters and offer a range of content opportunities to help the law firms we work with tell their stories and showcase their unique Employer Value Propositions to the wider market. If you’d like to learn more about this, don’t hesitate to get in touch.
